Your Brand, Your Specs, Manufactured at the Source
OEM and ODM flooring from a factory that's been running calender lines since 2012. 8 production lines across China and Thailand. 12 million sqm annual capacity. From décor selection to container loading, we handle the manufacturing so you control the product.
Two Collaboration Models, One Factory Floor
If you've sourced flooring from Asia before, you already know the OEM/ODM distinction. If you haven't, here's the short version — it determines who owns the design work.
OEM
You design, we produce.
You bring the décor film selections, the plank dimensions, the click-lock profile preference, the packaging artwork. Our job is to turn your specifications into consistent, shippable product.
This model works when you have an established brand identity and a design team (or a décor supplier) that specifies exactly what goes onto the plank. You control the product down to the carton label; we control the production process that delivers it.
- Established brands with in-house design teams
- Buyers with existing décor supplier relationships
- Full control over product identity down to carton label
ODM
We design, you brand.
You select from our existing collections — over 200 décor patterns across wood-look, stone-look, and specialty finishes — and we produce under your brand name with your packaging.
This is the faster route to market when you want to launch a flooring line without investing in décor development from scratch. Most of our ODM buyers are distributors entering the SPC category for the first time or expanding into a new thickness/format segment. You still get private-label packaging, custom carton design, and your brand on every plank — the difference is the décor originates from our library rather than your design team.
- Distributors entering SPC for the first time
- Brands expanding into a new thickness or format segment
- Faster time-to-market without décor development investment
Many buyers blend both models
A typical pattern: start with 3–5 ODM SKUs from our existing collections to test your market, then develop 2–3 custom OEM décors once you know which looks sell. We handle both on the same production lines, so mixing models doesn't complicate your supply chain.
What You Can Customize — and Where the Boundaries Are
We'd rather tell you the exact scope upfront than have you discover limitations after the first sample round. Here's what our 8 calender lines and finishing equipment can do for your custom flooring production.
Core Construction
4mm through 8mm rigid SPC core. The 4mm–5mm range covers most residential distribution; 6mm–8mm targets commercial projects and markets where underfoot feel drives the purchase decision.
We adjust the calcium carbonate-to-PVC ratio based on your target application. Lighter formulations reduce your freight cost per square meter; denser cores improve indentation resistance for commercial specs.
Worth noting: Most buyers don't realize they can optimize core density — it's worth a conversation before you lock the spec.
IXPE or EVA pad, 1mm–1.5mm, pre-attached at the factory. Saves your buyer an installation step and eliminates the separate-underlay SKU from your inventory.
Click-Lock Profile
We mill click-lock profiles in-house on CNC machines — Unilin-type and Valinge-type systems. The profile geometry can be adjusted for your market:
Tighter engagement for less experienced installers
Standard-tension profiles for trade contractors
Profile geometry directly affects your click-lock failure claim rate — the single most common warranty issue in SPC flooring.
Plank Dimensions
Custom dimensions are possible within the range our calender and profiling equipment supports — talk to us before assuming a non-standard size is off the table.
Surface & Décor
200+ patterns in our library — oak, walnut, hickory, pine, marble, slate, concrete, and specialty designs. Or supply your own décor film from your preferred printer.
Embossed-in-register (EIR), crystal surface, deep emboss, hand-scraped.
EIR is the margin play: The surface grain matches the printed pattern, so the plank looks and feels like real wood. Your retail price point goes up; your customer's return rate goes down.
Matte, satin, or gloss finish applied in-line. Sheen level is a brand decision — matte reads as premium in most Western markets; gloss still moves volume in parts of Southeast Asia and the Middle East.
Packaging & Labelling
Full-colour carton printing with your brand, logo, and product name — no Decno branding on the outer packaging
Custom carton dimensions to match your pallet configuration and reduce dead freight
Multilingual installation guides, QR codes, and compliance marks (CE, FloorScore, CARB2) printed to spec
Pallet wrap and corner protection configured for your destination port's handling conditions
Packaging artwork files are yours to keep. If you move suppliers later, you take the files with you.
Where the Boundaries Are
Plank widths below 150mm or above 230mm require tooling changes — possible but adds lead time and NRE cost
Core thickness below 4mm is outside our SPC line capability — we don't produce LVT or WPC
Décor film printing is done by our film suppliers — lead time for a new custom décor is 4–6 weeks before production can start
Minimum order for a fully custom OEM spec (new décor + custom dimension) is 3,000 m² per SKU
Customization Quick-Reference
What's adjustable, what's fixed, and what requires a conversation
| Parameter | ODM (Library) | OEM (Custom) | Notes |
|---|---|---|---|
| Décor / Pattern | 200+ library options | Your own film supplied or developed | Custom décor: 4–6 wk film lead time |
| Surface Texture | Standard emboss options | EIR, deep emboss, hand-scraped | EIR requires matched décor film |
| Wear Layer | 0.3mm / 0.5mm | 0.3 / 0.5 / 0.7 / 1.0mm | 0.7mm+ adds to unit cost |
| Core Thickness | 4mm / 5mm / 6mm | 4mm – 8mm | Below 4mm not supported |
| Plank Width | 180mm / 228mm standard | 150mm – 230mm | Outside range needs tooling NRE |
| Plank Length | 1220mm / 1524mm standard | 600mm – 1800mm | Non-standard lengths: confirm MOQ |
| Underlayment | IXPE 1mm standard | IXPE or EVA, 1mm–1.5mm | Or no pad — bare-back option available |
| Packaging | White-label carton | Full custom print, your brand | Artwork files owned by you |
| UV Finish | Matte or satin | Matte / satin / gloss | Gloss adds minor cost |
Minimums, Timelines, and How Pricing Scales
The numbers that determine whether a private-label program makes commercial sense for your business — laid out without the usual vagueness.
ODM — Library SKU
Existing décor, standard dimension, white-label or custom carton. Lowest barrier to entry — suitable for market testing or filling a range gap.
OEM — Custom Spec
Custom décor, custom dimension, or both. Higher minimum reflects the setup cost of a new production run and décor film procurement.
OEM — Repeat Orders
Once your spec is locked and the décor film is in stock, reorder minimums drop. The setup cost is already absorbed.
Production & Delivery Timeline
Tech sheet signed, artwork approved, deposit received
Pre-production samples dispatched for your approval
Full run on confirmed spec; QC inspection at line
Container loaded, B/L issued; transit time additional
New custom décor: Add 4–6 weeks for décor film production before the timeline above starts. ODM orders with library décors skip this step entirely.
How Pricing Scales
Price per m² drops at 5,000 m², 10,000 m², and 20,000 m² per order. The break points are real — not nominal discounts on an inflated base price.
Wear layer thickness and core thickness are the two biggest cost levers. A 0.5mm wear layer on a 6mm core costs meaningfully more than a 0.3mm wear layer on a 4mm core — the difference funds your margin or your price position.
Custom décor film development and non-standard tooling carry a one-time NRE charge. We'll quote this separately so it's visible — not buried in the unit price.
Get a Spec-Based Quote
We don't publish price lists because the right number depends on your spec, your volume, and your destination port. Fill in the basics and we'll come back with a real number — not a range.
15 Engineers Behind Your Custom Development
Our R&D team of 15+ engineers is the reason custom flooring production at Elefloor goes beyond swapping décor films. They handle three areas that determine whether your product performs in the field or generates claims.
Core Formulation
The calcium carbonate ratio, plasticizer selection, and processing temperature window all interact. Get the balance wrong and you end up with a core that's either too brittle — cracking during cold-weather installation — or too flexible, causing click-lock disengagement under heavy furniture.
We've developed formulations optimized for different climate zones and use cases. When you tell us your destination market, we recommend the formulation that balances dimensional stability against your landed cost targets.
Click-Lock Engineering
Profile geometry is where most SPC warranty claims originate. Our engineers design and test locking profiles in-house, adjusting tongue thickness, hook angle, and engagement force based on your channel requirements.
A profile designed for professional installers who use mallets and pull bars behaves differently than one designed for homeowners following a YouTube tutorial.
New Surface Development
When you need a décor or texture that doesn't exist in our library, the R&D team develops it — sourcing new décor films, creating custom EIR texture plates to match specific wood species, and running pilot batches for your approval.
Why In-House R&D Changes the Outcome
Most OEM flooring suppliers source their formulations from a compound supplier and their locking profiles from a tooling house. That means two external dependencies, two lead times, and two parties who don't share accountability when a product fails in the field.
Our engineers own the full development loop — formulation, profile geometry, and surface development — under one roof. When you need a revision, it happens in days, not weeks waiting on a third-party toolmaker.
From Your First Email to Container Loading
Process transparency matters because it's where most OEM flooring manufacturer relationships either build momentum or stall. Here's how a typical project moves through our facility.
Requirements & Quotation
Within 48 hoursYou send us your product specs — or describe what you need and we'll help define the spec. Core thickness, wear layer, décor preferences, click-lock type, packaging requirements, target volume, destination market. We return a detailed quotation within 48 hours, including unit pricing, tooling costs (if any), and estimated production timeline.
Sample Development
7–15 daysOnce specs are confirmed, our R&D team produces samples. Standard décors from our library ship within 7 days. Custom décors involving new film sourcing or new EIR plates take 10–15 days.
You receive physical samples for internal review, installer testing, or presentation to your downstream buyers.
Sample Approval & Pre-Production
1–2 revision rounds typicalYou approve the sample — or we revise and resubmit. Most projects go through 1–2 revision rounds. After written approval, we lock the production spec, confirm the production schedule, and order raw materials.
If you require a pre-production sample from the actual batch materials, we can arrange that.
Production
8 calender lines, 2 facilitiesYour order enters the production queue. Our 8 calender lines across the Changzhou and Rayong facilities give us scheduling flexibility — your order runs on whichever line and facility best matches your timeline and origin requirements.
During production, inline thickness monitoring and density checks run continuously. We send production progress updates at milestones you define.
Quality Inspection & Packing
100% visual inspectionEvery plank passes 100% visual inspection before packing. We pull samples from each production run for lab testing — dimensional stability, residual indentation, locking strength, and abrasion resistance.
If you require third-party inspection (SGS, Bureau Veritas), we coordinate their visit and provide full access to the production floor.
Shipment & Documentation
Pre-shipment photos & video standardContainers are loaded per your pallet configuration specs. We provide all export documentation — commercial invoice, packing list, bill of lading, certificate of origin, and any certification documents your customs broker requires. Pre-shipment photos and loading video are standard.
Typical Project Timeline
The full cycle from initial inquiry to container departure typically runs 30–45 days for standard ODM orders and 40–60 days for custom OEM projects involving new décor development. These ranges assume normal production scheduling — peak season or very large orders may shift the timeline, which we'll flag upfront.
Start Your ProjectExisting décors, confirmed spec, normal scheduling
New décor development, custom EIR plates, pilot batch
Dual-Origin Production for Tariff and
Freight Optimization
Two production hubs. Same equipment, same formulations, same QC protocols. Your landed cost changes — your product doesn't.
Changzhou Hub
Primary production facility
- Serves North America and Europe most efficiently via Shanghai port
- Full production capacity — all 8 lines available
- ISO 9001:2015 certified with full inline QC monitoring
Rayong Hub
Anti-dumping alternative origin
- Closer to Oceania and Southeast Asian ports — shorter transit, lower ocean freight
- Thai certificate of origin — different duty rate at your border
- ISO 9001:2015 certified — same QC protocols as Changzhou
Same Product. Different Origin. Different Duty Rate.
If your market imposes anti-dumping duties on Chinese-origin flooring, we shift your production to Thailand. Same product, different certificate of origin — potentially a very different duty rate at your border.
Several of our North American buyers have saved double-digit percentages on landed cost by routing through Rayong instead of Changzhou. The product their customers receive is identical.
How Your Order Gets Routed
Origin Requirements
If your market applies anti-dumping or countervailing duties to Chinese-origin flooring, we issue a Thai certificate of origin from Rayong. Your customs broker sees a different origin — your duty rate reflects that.
Freight Economics
Rayong is closer to Oceania and Southeast Asian ports — shorter transit, lower ocean freight. Changzhou serves North America and Europe more efficiently through Shanghai. Your order routes through whichever facility gives you the best combination.
Production Availability
Both facilities run the same equipment and formulations. If one facility has a tighter production queue, we route to the other without changing your spec, timeline, or product quality.
Quality Doesn't Change. Only Your Logistics Economics Do.
Both facilities are ISO 9001:2015 certified with the same incoming material inspection, inline monitoring, and pre-shipment audit protocols. Your product quality doesn't change based on which factory ships it.
MOQ, Lead Times, and Order Flexibility
Concrete numbers for your planning. No vague "contact us for details" — here's what to expect at each stage of the order process.
Standard ODM
Existing collections, your branding
Custom OEM
New décor development, full customization
Initial Market Testing
Lower quantities available for new buyers
Why Custom OEM MOQs Are Higher
Custom OEM orders with new décor development typically start at 2,000–3,000 sqm per SKU because the décor film supplier has their own minimum run requirement. The MOQ isn't arbitrary — it reflects the upstream supply chain. If you're testing a new market, we can discuss lower quantities depending on the specific customization involved.
Sample Orders
Available before committing to bulk production. Most new buyers start with samples of 2–3 SKUs to test with their own customers or present to project specifiers. Samples let you verify the décor, texture, and dimensional tolerances against your spec before any production commitment.
Request SamplesReorder Consistency
Once your spec is locked and approved, reorders are straightforward — same formulation, same décor, same packaging, queued into the next available production slot. We maintain your product spec file and approved samples on record, so reorder consistency is built into the process.
About These Lead Time Ranges
The 15–25 day and 25–40 day ranges are based on normal production scheduling and may vary with order volume and seasonal demand. If you have a hard in-market date, tell us early — we can advise on realistic scheduling and, where possible, prioritize your slot. Lead times are confirmed at order placement, not estimated after the fact.
Protecting Your Brand and Designs
If you're investing in custom décor development or proprietary product specifications, you need to know your IP stays yours. Here's exactly how we handle it.
NDA Before Any Custom Work Begins
We sign NDAs before any custom development work begins. Your décor files, product specifications, and packaging designs are stored in access-controlled systems — production staff see only what's needed for your order.
Your Tooling Stays Yours
Custom EIR texture plates developed for your project are your property. We don't use your custom tooling for other buyers' orders. Mold and plate ownership is documented in the project agreement.
14 Years of OEM Confidentiality
We've been running OEM programs for 14 years across multiple markets. Buyers in North America, Europe, and Oceania have trusted us with proprietary product lines throughout that period. Confidentiality isn't a policy we added recently — it's how the business has operated since we started taking OEM orders.
What the Project Agreement Covers
- NDA execution prior to design file transfer
- Documented ownership of custom EIR texture plates and molds
- Access-controlled storage — production staff see only order-relevant files
- Exclusive tooling use — your plates are never run for other buyers
- Packaging design and specification files treated as confidential assets
Trusted Across North America, Europe, and Oceania
Buyers across three major markets have run proprietary product lines through our OEM program for over a decade. The confidentiality framework has been tested and refined across hundreds of custom development projects — not drafted for a brochure.
Certifications That Pre-Qualify Your Product
Your OEM or ODM product ships with the same certifications that cover our entire production. Your product arrives pre-qualified for the standards your market requires — you're not scrambling for test reports after the container clears customs.
Quality Management
International quality management system certification covering our full production process across both factory locations.
European Market Access
CE marking and REACH registration cover European market access. Your product enters EU distribution channels without additional compliance steps.
Indoor Air Quality
Covers CDPH Section 01350 indoor air quality standards. Matters for commercial project bids where LEED credits or Green Building compliance are part of the specification.
Third-Party Verification
SGS testing reports available on request for buyers whose downstream customers require third-party verification. REACH registration confirms chemical compliance.
What Pre-Qualification Means for Your Business
These certifications travel with your product. You're not sourcing a product and then chasing compliance — the compliance is already built in.
FloorScore certification supports LEED credit claims and Green Building specifications. Your product qualifies for commercial specs that exclude uncertified flooring.
CE marking and REACH registration mean your container clears EU customs without additional compliance documentation from your side.
SGS testing reports are available on request. When your retail or contractor customers ask for third-party verification, you have it ready.
Certification Coverage by Market
Full Certification and Quality Control Detail
For a detailed breakdown of our quality control process and certification system, including test methodology, report availability, and audit history, see our Certifications & Quality Assurance page.
Frequently Asked Questions
The questions buyers ask before placing their first OEM or ODM order — answered without the runaround.
What is the minimum order quantity for OEM flooring orders?
1,000 sqm per SKU for standard collections. Custom OEM orders with new décor development start at 2,000–3,000 sqm per SKU, depending on the décor film minimum run. We're flexible on initial orders when you're testing a new market — reach out with your volume expectations and we'll find a workable starting point.
How long does it take from sample approval to shipment?
Standard ODM orders: 15–25 days from order confirmation. Custom OEM projects involving new décor or texture development: 25–40 days. Add 7–15 days for sample development before that, depending on whether you're selecting from existing décors or developing new ones.
Can I order from your Thailand factory to avoid anti-dumping duties?
Yes. Our Rayong facility produces the same SPC flooring with the same equipment and QC standards as Changzhou. If Thai origin provides a tariff advantage for your import market, we route your production accordingly. The product is identical — only the certificate of origin changes.
What file formats do you need for custom packaging and décor?
For packaging artwork: AI, PDF, or high-resolution PNG/TIFF files with print-ready specifications. For custom décor films: work with our R&D team on pattern selection or provide source files from your décor supplier. We handle the technical translation from your design files to production-ready specifications.
Do you offer exclusivity on custom décor designs?
Custom EIR texture plates and décor patterns developed specifically for your project are not shared with other buyers. This is documented in the project agreement. For décors selected from our existing library, exclusivity arrangements depend on volume commitments — contact us to discuss terms.
What SPC thickness should I specify for commercial vs. residential distribution?
For residential distribution where freight cost per square meter matters, 4mm–5mm core with 0.3mm or 0.5mm wear layer covers most markets.
For commercial projects requiring higher indentation resistance and longer warranty coverage, 6mm–8mm core with 0.5mm or 0.7mm wear layer is the standard spec. We can recommend the specific formulation based on your target market and price positioning.
Ready to Start Your
Custom Flooring Project?
Send us your target specs, volume expectations, and destination market. Whether you're launching a new brand, expanding an existing line, or sourcing for a specific project, we'll come back with a detailed proposal, pricing, and sample timeline.
