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Factory-Direct · Dual-Origin Production

Tile-Effect LVT Flooring — Marble, Stone & Concrete Visuals

LVT tile effect flooring that replicates natural stone, marble, and concrete — manufactured on our own calender lines and shipped factory-direct. Square and large-format tile profiles with high-definition stone visuals, produced in click-lock and dry-back configurations across our Changzhou and Rayong facilities.

Your stone-look flooring line, sourced from the same factory that makes your SPC.

14 years vinyl flooring manufacturing ISO 9001, CE, FloorScore China + Thailand production 1,000 sqm MOQ
Tile-effect LVT flooring showing marble and stone visuals in large-format tile layout
Product Catalog Strategy

What Tile-Effect LVT Adds to Your Product Catalog

Tile-effect LVT fills a gap that wood-look planks can't reach. Marble lobbies, travertine bathrooms, slate-look retail floors, polished concrete in commercial fit-outs — these are specifications your customers write into project briefs, and wood-grain planks don't answer them.

A stone look LVT flooring line gives you access to commercial and residential segments where the floor needs to read as stone or concrete, not timber. We produce LVT tile effect in both square tile formats (305×305mm through 457×457mm) and large-format rectangles (up to 457×914mm).

The larger formats are where the margin opportunity sits — they create fewer grout lines in the finished installation, which is the visual that interior designers and commercial specifiers are asking for right now. We've seen our distributors in Europe and the Middle East shift heavily toward 457×914mm stone-look tiles over the past three years, and the trend is accelerating in North American commercial specification too.

Available Tile Formats

Square Tiles
305×305mm — 457×457mm
Classic tile proportions. Suitable for residential bathrooms, kitchens, and smaller commercial spaces.
High Margin
Large-Format Rectangles
Up to 457×914mm
Fewer grout lines. The format interior designers and commercial specifiers are actively requesting.
Large-format 457x914mm tile-effect LVT installed in a commercial space showing minimal grout lines

The Commercial Case vs. Ceramic & Porcelain

The core difference between our tile-effect LVT and actual ceramic or porcelain tile, from your commercial perspective: weight, installation speed, and after-sales cost.

1,800 sqm
3mm dry-back LVT per 20GP container
~400 sqm
Porcelain tile in the same container
4.5×
More sqm per container vs. porcelain

Your freight cost per square meter drops dramatically. Your contractor customers install LVT tile in a fraction of the time — no thinset, no grout, no wet-trade scheduling. That installation advantage translates directly into fewer labor-hour callbacks and simpler warranty management for your business.

Décor Library

Stone Visuals We Produce — and Which Ones Move Volume

Not all stone décors sell equally across markets. Here's what we run in continuous production and what we've learned about regional demand from shipping tile-effect LVT to 30+ countries.

Marble-effect LVT tile showing Calacatta and Carrara white marble with grey veining Highest Volume

Marble Visuals

Calacatta · Carrara · Statuario · Emperador

The highest-volume stone décors in our tile-effect range. White marble with grey veining dominates in hospitality, retail, and upscale residential renovation. Printed at 180 DPI on our rotogravure lines with vein patterns randomized across 6–8 print repeats — so the installed floor doesn't show obvious pattern repetition.

Pattern repeat matters: It's the detail that separates LVT marble that looks convincing from LVT marble that looks like a printout. Your end users may not articulate it, but they notice it — and so do the interior designers specifying your product.

Travertine and limestone LVT tile with warm tones and natural pitting texture Mediterranean

Travertine & Limestone

Warm · Textured · Natural Pitting

Warmer, more textured, with natural pitting and tonal variation. These décors perform well in Mediterranean and Middle Eastern markets and in North American residential bathrooms. We produce travertine LVT with a lightly textured surface that mimics the filled-and-honed finish of natural travertine.

Tactile quality: The textured surface gives the tile a tactile quality that flat-printed stone visuals lack — a meaningful differentiator at the point of specification.

Concrete and slate-look LVT tile in matte grey finish for industrial-modern interiors Fastest Growing

Slate & Concrete

Grey-Toned · Minimal · Industrial-Modern

The fastest-growing segment in our tile-effect production. Concrete-look LVT has moved from a niche commercial specification to a mainstream residential décor. We run concrete visuals in matte and semi-matte finishes. Demand has been strong enough that we've added dedicated print cylinders for three concrete colorways to keep them in continuous production.

3 colorways in continuous production — available for immediate sampling without custom cylinder lead time.

Terrazzo-effect LVT tile with multi-chip pattern and complex color layering New · Premium

Terrazzo

Multi-Chip · Complex Print · Margin Product

Newer in our range but gaining traction. The multi-chip terrazzo pattern requires more complex printing — multiple color layers with randomized chip placement. The visual complexity is what makes it a margin product: terrazzo LVT commands premium pricing at retail because the pattern is distinctive and difficult for low-cost competitors to replicate convincingly.

Margin protection: Pattern complexity creates a natural barrier against low-cost substitution — a structural advantage for your pricing.

Regional Demand Patterns — What We've Learned Shipping to 30+ Countries

Europe & Middle East
Heavy shift toward 457×914mm stone-look tiles over the past three years. Marble and travertine lead in hospitality and high-end residential.
North America
Large-format trend accelerating in commercial specification. Concrete and slate visuals gaining ground in residential renovation alongside marble.
Mediterranean & MENA
Travertine and limestone perform strongly. Warm-toned, textured visuals align with regional aesthetic preferences in residential bathrooms and hospitality.
How We Use This Data

When you're building a range for a new market, we can share what's moved in comparable markets — not as a guarantee, but as a starting point that's grounded in actual order history rather than trend reports.

Décor Mix Guidance

New buyers often over-index on novelty décors and under-order core marble and concrete SKUs. We'll flag that before your first production run — it's a common mistake that leads to stockouts on your fastest movers.

Formats & Sizes

Tile Formats: From Standard to Large-Format

Format choice affects how a floor reads in a room — and how it performs in your supply chain. We produce tile-effect LVT across a range of sizes, with different format families suited to different end-use applications and market expectations.

Standard Square

305×305mm · 457×457mm

The 305×305mm (12"×12") format remains the baseline for residential renovation and entry-level commercial. The 457×457mm (18"×18") square has grown significantly in hospitality and retail — it reads as a larger, more premium tile without the installation complexity of true large-format.

  • Easiest to install — no directional laying required
  • Lower waste factor in standard room dimensions
  • Broadest installer familiarity across all markets

Rectangular & Brick

305×610mm · 457×914mm

The 457×914mm (18"×36") format has become the dominant specification in European commercial and upscale residential over the past three years. The elongated format makes rooms read larger and aligns with how natural stone slabs are typically cut and laid. Brick-bond and offset patterns are the standard laying method.

  • Strongest growth format in European specification
  • Elongates rooms visually — preferred in hospitality
  • Available in marble, travertine, and concrete décors

Large Format

600×600mm · 600×1200mm

Our 600×600mm and 600×1200mm formats are produced on dedicated lines with tighter dimensional tolerances — flatness and squareness matter more at large format because any deviation is visible at the joint. These formats are specified in commercial projects where the floor needs to read as a continuous stone surface.

  • Tighter flatness tolerance: ±0.3mm across tile face
  • Subfloor preparation requirements are higher — we document this clearly
  • Premium positioning — commands higher retail price points

Format Comparison at a Glance

Format Size Primary Market Typical Application MOQ
Standard Square 305×305mm Global residential Renovation, entry-level commercial 500 m²
Mid Square 457×457mm Europe, North America Hospitality, retail, upscale residential 500 m²
Brick Rectangular 305×610mm North America Residential bathrooms, kitchens 500 m²
Large Rectangular 457×914mm Europe, Middle East Commercial, premium residential 750 m²
Large Square 600×600mm Commercial global Office, retail, public spaces 1,000 m²
Slab Format 600×1200mm Europe, premium commercial High-end commercial, specification projects 1,000 m²

A note on format selection for new buyers

If you're building a tile-effect range from scratch, we typically recommend anchoring on two formats — one standard and one large-format rectangular — rather than trying to cover every size from the start. A focused range is easier to stock, easier to sell, and easier to reorder. We can help you decide which two formats make the most sense for your specific market and channel.

Construction & Durability

Wear Layer Options & Construction Specifications

The wear layer is the single most important specification decision for your end-use application. It determines durability class, warranty positioning, and price point. Here's how we think about it — and how to match wear layer to application.

0.3mm AC3

Light Residential

Entry-level positioning. Suitable for light residential use — bedrooms, low-traffic living areas. Not recommended for kitchens, hallways, or any commercial application. Primarily used where price is the dominant purchase driver.

Warranty positioning: 5–7 years residential

0.5mm AC4 · Best Seller

General Residential + Light Commercial

Our highest-volume wear layer. Covers the full residential range — all rooms including kitchens and hallways — and extends into light commercial: small offices, boutique retail, low-traffic hospitality. The sweet spot for most buyers building a mainstream residential range.

Warranty positioning: 15–20 years residential / 5 years light commercial

0.7mm AC4+

Heavy Residential + Commercial

The step-up for buyers targeting commercial specification or premium residential. Covers medium-traffic commercial: offices, retail, restaurants. Increasingly specified in high-end residential where the warranty length is a selling point rather than a technical requirement.

Warranty positioning: Lifetime residential / 10 years commercial

1.0mm AC5

Heavy Commercial

Specified for high-traffic commercial environments: airports, hospitals, large retail, education. The 1.0mm wear layer is a genuine technical requirement in these applications — not a marketing upgrade. Requires a buyer with commercial specification channels to justify the price premium.

Warranty positioning: 10–15 years heavy commercial

What's in the Construction Stack

LVT tile-effect flooring is a multi-layer composite. Each layer has a specific function — and the quality of each layer affects the finished product's performance. Here's what we build into our tile-effect LVT construction.

1
UV Coating
Polyurethane or ceramic-bead reinforced UV coating. Determines surface sheen level (matte, semi-matte, satin) and contributes to scratch and stain resistance. We offer ceramic-bead coating as an upgrade on 0.5mm+ wear layers.
2
Wear Layer (PVC)
Transparent PVC layer. Thickness determines durability class. This is the layer that takes the abrasion — everything below it is protected as long as the wear layer is intact.
3
Décor Film
Rotogravure-printed PVC film carrying the stone visual. Print resolution, color accuracy, and pattern repeat length are all determined at this layer. This is where the visual quality of the tile is made or lost.
4
Core (SPC or LVT)
Stone Plastic Composite (SPC) or standard LVT core. SPC cores use limestone powder filler for higher rigidity and better dimensional stability under temperature variation — important for underfloor heating applications.
5
Backing / Underlay
IXPE or EVA foam backing, or fiberglass-reinforced backing for glue-down applications. Backing choice affects acoustic performance, underfoot comfort, and installation method compatibility.

SPC vs Standard LVT Core — Which to Specify

SPC Core
  • Higher rigidity — better over uneven subfloors
  • Lower thermal expansion — preferred for UFH
  • 100% waterproof — suitable for wet areas
  • Heavier — higher shipping cost per m²
Standard LVT Core
  • Lighter — lower freight cost, easier handling
  • More flexible — conforms better to minor subfloor variation
  • Lower material cost — better price positioning
  • More susceptible to thermal movement in large open areas

Underfloor Heating Compatibility

All our tile-effect LVT is compatible with underfloor heating systems up to 27°C surface temperature. SPC-core products are preferred for UFH because the lower thermal expansion coefficient reduces the risk of joint gapping during heating cycles. We provide UFH installation guidelines with every order.

Production Standards

Technical Specifications for Tile-Effect LVT

Standard production values across our tile-effect range. Custom thickness, wear layer, and dimension configurations are available for OEM/ODM orders.

Parameter Specification
Overall thickness 2.5mm – 5.0mm
Wear layer 0.3mm – 0.7mm
Tile dimensions 305×305mm
457×457mm
305×610mm
457×914mm
Core type Flexible PVC / SPC rigid core
Installation method Click-lock / Dry-back
Surface finish Matte, semi-matte, polished, lightly textured
Attached underlayment IXPE 1.0–1.5mm
Slip resistance R10 (DIN 51130)
Fire rating Bfl-s1 (EN 13501-1)
Dimensional stability ≤0.15% (EN 434, after 6h at 80°C)
Residual indentation ≤0.10mm (EN 433)

Available Tile Formats

305 × 305 mm
Classic square. Hides minor subfloor deviation. Suited to residential and light commercial.
457 × 457 mm
Mid-format square. Balances visual scale with installation tolerance.
305 × 610 mm
Rectangular plank-tile hybrid. Popular for bathroom and kitchen stone visuals.
Fastest Growing
457 × 914 mm
Large-format. Maximum stone visual impact. Requires tighter production control — see section below.

Wear Layer by Application

0.3mm
Residential — light foot traffic, private homes
0.5mm
Standard commercial — offices, retail, hospitality
0.7mm
Heavy commercial — healthcare, education, high-traffic public spaces

Custom Spec Available

Custom thickness, wear layer, and dimension configurations are available for OEM/ODM orders. Contact us with your target spec and we'll confirm feasibility and MOQ.

Send Your Spec
Manufacturing Precision

Why Large-Format Tile-Effect LVT Requires Tighter Production Control

Large-format tiles — anything above 305×305mm — expose manufacturing inconsistencies that smaller formats hide. A 457×914mm tile with 0.2mm of bow or cup is visible to the naked eye once installed. A 305×305mm tile with the same deviation gets masked by the grout line. This is why we run tighter process controls on our tile-effect line than on standard plank production, and it's worth understanding if you're evaluating suppliers for stone-look LVT.

Dimensional stability is the critical parameter. Large-format LVT tiles installed in commercial spaces face temperature variation from HVAC cycling, radiant heat from sun-facing glass walls, and rolling loads from furniture and equipment. If the tile's core formulation isn't optimized for stability, you get edge curling and gap formation — the two failure modes that generate the most warranty claims in tile-effect LVT.

We test every tile-effect batch to EN 434 at 80°C for 6 hours and hold to ≤0.15% linear change. Standard industry practice allows 0.25%. We tightened the spec after seeing gap complaints on early large-format production back in 2018 — the 0.25% tolerance was fine for 305mm tiles but not for 457mm and above. That was an expensive lesson, but it's why our large-format tile-effect LVT stays flat where competitors' products develop gaps after one heating season.

Calender line continuous thickness monitoring for large-format tile-effect LVT production

Dimensional Stability: Our Spec vs. Industry Standard

Elefloor (EN 434) ≤0.15%
Industry standard ≤0.25%

Tighter tolerance introduced after 2018 large-format gap complaints. Applies to all 457mm+ tile-effect production.

Surface Flatness Monitoring

Our calender lines run continuous thickness monitoring at 5 points across the tile width, auto-correcting if variation exceeds ±0.05mm. For polished marble finishes, any surface undulation catches light differently and breaks the stone illusion — so we added a secondary flatness check on the polished-finish line that rejects tiles with more than 0.1mm of surface deviation across the full face.

Click-Lock Engagement for Large Tiles

Click-lock engagement on large-format tiles needs to be stronger than on standard planks because the tile's weight and surface area create more leverage on the joint. We mill the click profiles for tile-effect LVT with tighter engagement tolerances — the locking geometry is slightly different from our plank profiles, optimized for the lateral forces that large, square tiles generate. This is the difference between a floor that stays locked after three years of rolling office chairs and one that develops click-line separation.

Batch-Level Thermal Testing

Every tile-effect batch is tested to EN 434 at 80°C for 6 hours before release. This simulates the thermal cycling a commercial floor sees over a full heating season — HVAC variation, radiant heat from glass walls, and underfloor heating systems. Batches that exceed ≤0.15% linear change are rejected, not reworked. Edge curling and gap formation are the top two warranty claim drivers in tile-effect LVT; batch-level testing is how we keep them off the table.

The Two Failure Modes That Drive Warranty Claims

Edge curling and gap formation account for the majority of tile-effect LVT warranty claims in commercial installations. Both trace back to the same root cause: a core formulation that isn't optimized for dimensional stability at large formats. Our tighter EN 434 tolerance — ≤0.15% vs. the industry's 0.25% — was a direct response to real-world gap complaints on early large-format production. It's a detail most buyers never ask about until they're processing a warranty claim.

0.15%
Max linear change
Elefloor large-format spec
0.25%
Industry standard
tolerance (EN 434)
±0.05mm
Max thickness variation
calender auto-correction
0.1mm
Max surface deviation
polished-finish rejection
Market Applications

Market Segments Where Tile-Effect LVT Wins Projects

Each application scenario below is a market segment your business can sell into profitably. The commercial logic matters as much as the product fit.

Tile-effect LVT marble flooring in a hotel lobby reception area

Commercial Lobbies and Reception Areas

Hotels · Corporate · Retail Flagship

Hotel lobbies, corporate reception areas, and retail flagship stores are where tile-effect LVT competes directly against natural marble and porcelain. The specification conversation usually starts with an interior designer who wants a Calacatta marble floor but faces a budget that won't cover natural stone installation. LVT marble in large format (457×914mm, polished finish) delivers the visual at roughly 30–40% of the installed cost of natural marble — and the property manager avoids the ongoing maintenance cost of sealing and polishing real stone.

Typical Order Volume
500–2,000 sqm
per project
Margin Profile
Strong
vs. natural stone benchmark

For your business, commercial lobby projects are high-value, specification-driven sales. The per-square-meter margin is strong because the buyer is comparing your price against natural stone, not against commodity vinyl. These projects also generate repeat business — hotel chains and commercial property groups roll out the same specification across multiple locations.

Stone-look LVT tile flooring installed in a residential kitchen renovation

Residential Kitchens and Bathrooms

Renovation · Retail · Contractor

The residential renovation market for tile-effect LVT is driven by homeowners replacing ceramic tile in kitchens and bathrooms. Your retail and contractor customers in this segment want stone look LVT flooring that installs without wet trades — no thinset, no grout, no 48-hour cure time. Click-lock tile-effect LVT in 457×457mm format with R10 slip resistance is the standard specification for this segment.

Format
457×457mm
click-lock
Slip Rating
R10
standard spec
Play
Volume
high reorder

This is a volume play. Kitchen and bathroom renovation is the single largest residential flooring replacement category in most markets. Reorder frequency is high because your contractor customers cycle through multiple projects per month. Stock the top 3–4 marble and concrete colorways in click-lock format and you cover the majority of residential demand.

Concrete-look tile-effect LVT flooring in a retail showroom environment

Retail and Showroom Environments

Retail · Car Dealerships · Brand Showrooms

Retail stores, car dealerships, and brand showrooms use tile-effect LVT because the floor is part of the brand environment. Concrete and terrazzo visuals are particularly strong in this segment — they create a contemporary, gallery-like aesthetic that complements product displays. The commercial advantage: retail fit-outs happen on tight timelines, and LVT tile installs in a day where ceramic tile takes a week. Your contractor customers can bid more aggressively on retail fit-out projects when the flooring phase doesn't bottleneck the schedule.

Typical Project Area
200–800 sqm
per fit-out
Complexity
High Spec
custom colorways, borders

Retail projects tend to be smaller in area but higher in specification complexity — custom colorways, mixed formats, feature borders. This is where ODM capability becomes a selling point for your business.

Tile-effect LVT flooring in a multi-unit apartment development bathroom

Multi-Unit Residential and Hospitality

Developers · Serviced Apartments · Hotels

Property developers building apartment complexes, serviced apartments, and hotel rooms buy tile-effect LVT at scale for bathrooms, kitchens, and common areas. The procurement pattern is large-volume, multi-phase — a 200-unit apartment project might order 5,000+ sqm of tile-effect LVT across three construction phases over 18 months.

Batch Consistency Across Phases

Our 12 million sqm annual capacity and dual-factory setup mean we can guarantee consistent supply across all phases without color-batch variation. We hold print cylinder and formulation records for every order so your Phase 3 delivery matches Phase 1 exactly.

Example Scale
5,000+ sqm
200-unit project, 3 phases
Timeline
18 months
multi-phase delivery
ODM & Private Label

Customization: Décors, Formats, and Private Label

Tile-effect LVT is one of our most customized product lines. Stone visuals are trend-sensitive and market-specific — what sells in Dubai doesn't necessarily sell in Toronto — so most of our distribution partners work with us on curated décor selections rather than buying a standard catalog.

Décor Customization

Choose from our library of 40+ stone, marble, concrete, and terrazzo patterns, or develop exclusive décors. Custom colorway development — adjusting vein color, background tone, or chip density on terrazzo — typically requires a new print cylinder, which we can produce within the ODM development timeline.

Exclusivity agreements available on custom-developed patterns

Format and Dimension

Standard tile dimensions are listed in the spec table above. Custom dimensions outside those ranges are feasible for orders above 3,000 sqm — the constraint is the cutting die, which we fabricate in-house. If you need a non-standard format for a specific project or to differentiate your product line, send us the dimensions and we'll confirm feasibility.

Custom cutting die fabricated in-house — minimum 3,000 sqm

Surface Finish

Polished, matte, semi-matte, and lightly textured finishes are standard. We can adjust gloss level within a range (10–80 gloss units) to match your target aesthetic. Textured finishes for slate and travertine visuals use embossing rollers — we carry a library of stone-texture embossing plates, and custom plates can be developed for ODM projects.

Polished
60–80 GU
Semi-Matte
30–60 GU
Matte
10–30 GU
Textured
Embossed

Wear Layer and Core Specification

Configurable based on your target market and price positioning. We produce both residential and commercial specs on the same line — your order, your spec.

Residential Retail Price-Competitive
0.3mm wear layer · 4.5mm click-lock core
Aggressive price point for retail channel
Commercial Specification Premium Positioning
0.55mm wear layer · 5mm core + IXPE pad
Premium spec for commercial specification channel

Private-Label Packaging

Your brand, your carton design, your care instructions, your barcodes. We handle packaging design and printing in-house.

Retail-Ready
UPC codes for big-box channels
Distribution
Plain cartons with your branding

Either way, the product arrives ready for your warehouse.

Minimum Order Quantities

Standard Décors
From existing library
1,000 sqm
Custom ODM — Initial Order
Depending on development complexity
2,000–3,000 sqm
Per SKU
Each colorway / format combination
Per SKU basis
Custom décor tile-effect LVT with private label packaging for distribution partners

Why Most Partners Work on Curated Selections

Stone visuals are trend-sensitive and market-specific. A Calacatta marble that moves volume in the Middle East may sit in a European warehouse. Our distribution partners avoid this by working with us to curate a décor selection matched to their specific market — rather than buying a standard catalog and hoping for the best.

The ODM process starts with a décor brief: target market, price tier, competing products, and any reference visuals. We match from our library first, then propose custom development only where the library doesn't cover the gap. This keeps development cost and MOQ exposure manageable.

Applications

Where Tile-Effect LVT Performs

Stone and concrete visuals in LVT solve a specific problem: the look of hard tile without the installation complexity, weight, or cold underfoot feel. These are the segments where that trade-off resonates most.

Tile-effect LVT installed in residential kitchen renovation with marble visual

Residential Renovation

Kitchens, bathrooms, and open-plan living areas where homeowners want a stone aesthetic without the cost or disruption of ceramic tile installation. Click-lock format means no adhesive, no leveling compound, and no specialist installer.

Kitchen Bathroom Hallway Open-plan
Tile-effect LVT in commercial hospitality lobby with travertine visual

Hospitality & Retail

Hotel lobbies, restaurant floors, and retail environments where a premium stone look is required but the floor needs to handle heavy foot traffic and periodic deep cleaning. The 0.55mm commercial wear layer spec is the right choice here.

Hotel lobby Restaurant Retail Spa
Tile-effect LVT in new build apartment with concrete visual flooring

New Build & Developer

Apartment developers and housebuilders specifying across multiple units benefit from consistent supply, predictable pricing, and fast installation. Tile-effect LVT delivers the stone aesthetic buyers expect at a cost per sqm that works for volume specification.

Apartments Housebuilder BTR Student housing
Tile-effect LVT in healthcare corridor with hygienic stone-look surface

Healthcare & Education

Hygienic, easy-to-clean surfaces that meet slip-resistance requirements. Concrete and stone visuals in matte or lightly textured finishes are common specifications for corridors, waiting areas, and classrooms where durability and maintenance cost matter.

Clinic Corridor Classroom Waiting area
Tile-effect LVT in modern office with marble visual flooring

Office & Workplace

Reception areas, breakout spaces, and open-plan offices where a polished stone aesthetic supports brand positioning. The acoustic underlay integrated into the IXPE-backed spec reduces impact noise — relevant in multi-storey commercial buildings.

Reception Breakout Open-plan Co-working
Tile-effect LVT in indoor-outdoor transition area with stone visual

Indoor-Outdoor Transitions

Conservatories, sunrooms, and covered terraces where temperature fluctuation and occasional moisture ingress rule out solid stone. The 100% waterproof SPC core handles these conditions without expansion gaps or adhesive failure.

Conservatory Sunroom Covered terrace

How Distribution Partners Position Tile-Effect LVT

The most successful positioning we see from our distribution partners is not "cheaper than tile" — it's "the stone look, without the tile problems." That framing resonates with end buyers who have experienced cracked grout, cold floors, or expensive installation quotes.

For commercial specifiers, the conversation is different: it's about lifecycle cost, installation speed, and the ability to replace individual tiles without matching a discontinued ceramic batch. Both conversations are easier when the product genuinely looks like stone — which is where décor quality and print resolution matter.

Residential Positioning
"The stone look, without the tile problems"
Commercial Positioning
"Lower lifecycle cost, faster installation, replaceable"
Our Role
Supply the product quality that makes both claims credible
Compliance

Certifications and Market Compliance

Distribution partners need documentation that clears customs, satisfies retail buyers, and holds up to specification scrutiny. Here's what we produce and what we can support.

CE

CE Marking

EN ISO 10582 / EN 16511

Required for EU and EEA market entry. Our tile-effect LVT carries CE marking under the relevant harmonised standards for resilient floor coverings. Declaration of Performance available on request.

Indoor Air Quality

FloorScore / GREENGUARD

VOC emission testing to FloorScore and GREENGUARD standards. Relevant for US retail channels, LEED-specified projects, and markets with indoor air quality requirements. Test reports available.

CA

CARB / Prop 65

California compliance

Formaldehyde emissions compliant with CARB Phase 2 limits. Required for California retail and increasingly expected across US big-box channels regardless of state. Documentation provided.

Slip Resistance

R9 / R10 · DIN 51130

Tested to DIN 51130 (ramp test) and EN 13893 (pendulum). Standard polished finishes achieve R9; textured and matte finishes achieve R10. Relevant for commercial specification and healthcare environments.

Fire Classification

Cfl-s1 · EN 13501-1

Classified Cfl-s1 under EN 13501-1. Meets the fire performance requirements for commercial and public building applications across EU member states. Classification certificate available.

Phthalate-Free

REACH / RoHS compliant

No restricted phthalate plasticisers. REACH SVHC compliant. Relevant for EU retail, Scandinavian markets, and any channel where chemical compliance is a buyer requirement or consumer expectation.

Documentation for Your Market

Different markets require different documentation packages. A US retail buyer needs FloorScore, CARB, and Prop 65 compliance. A European distributor needs CE Declaration of Performance and REACH compliance. A commercial specifier may need fire classification and slip resistance certificates.

Tell us your target market and channel when you enquire — we'll confirm which certificates apply and provide the full documentation pack with your samples.

Test Reports
Third-party lab
Declaration of Performance
EU CE marking
Compliance Letters
REACH / RoHS / CARB
Third-Party Audit
Factory inspection support
Product Line Comparison

How Tile-Effect LVT Differs from Our Other LVT Lines

We produce five LVT product lines under the same roof. If tile-effect isn't the right fit for your market, one of these might be.

Feature Tile-Effect LVT Wood-Look LVT Luxury LVT Kitchen/Bath LVT Geometric LVT
Visual category Stone, marble, concrete, terrazzo Oak, walnut, hickory, ash Premium wood & stone Stone & wood (wet-area focus) Hexagon, chevron, abstract
Primary format Square tile, large rectangle Plank Wide plank Plank & tile Mixed specialty shapes
Key market Commercial spec, residential reno Residential volume, broad commercial Upscale reno, hospitality Bathroom/kitchen specialists Design-forward retail, hospitality
Typical wear layer 0.3–0.7mm 0.3–0.5mm 0.5–0.7mm 0.3–0.5mm 0.3–0.5mm
Volume profile Mid-high (growing fast) Highest volume Lower volume, higher margin Steady mid-volume Niche, premium margin

If your customers need wood grain

Wood-Look LVT

Covers the oak-to-walnut spectrum that drives the majority of residential LVT volume.

View Wood-Look LVT

If you're building a premium tier

Luxury LVT

Thicker wear layers, EIR surfaces, and wide-plank formats positioned against engineered hardwood.

View Luxury LVT

If wet-area performance is the priority

Kitchen & Bathroom LVT

Engineered specifically for moisture-prone installations with enhanced slip resistance.

View Kitchen & Bath LVT

If you want design-statement SKUs

Geometric LVT

Hexagons, chevrons, and abstract patterns that command premium pricing in design-forward retail and hospitality.

View Geometric LVT

Simplify Your Supply Chain

Many of our distributors carry tile-effect alongside wood-look — the two lines together cover the vast majority of residential and commercial LVT demand. Adding both from a single factory simplifies your supply chain and consolidates your shipping schedule.

Compliance Documentation

Certifications and Compliance for Your Target Market

Our tile-effect LVT carries the same certification suite as our full LVT and SPC range — tested and documented before shipment, not assembled after the fact.

Elefloor certification and compliance documentation for tile-effect LVT
FloorScore

SCS Global Services

VOC emissions below CDPH Section 01350 thresholds. Required for LEED-contributing commercial projects and increasingly a baseline expectation from North American distributors.

CE Marking

EN 16511

EN 16511 compliance for dimensional stability, residual indentation, slip resistance, and fire behavior. Non-negotiable for European import.

REACH

EU Chemical Safety

EU chemical safety regulation compliance. Restricted substance levels verified per batch.

ISO 9001:2015

Quality Management

Quality management system covering both Changzhou and Rayong production facilities.

SGS Testing

Third-Party Verification

Third-party verification available per batch. Test reports organized by product line and production run — your compliance team can request specific reports and receive them same-day.

Pre-Qualified at the Specification Stage

For commercial project tenders, these certifications mean your tile-effect LVT is pre-qualified at the specification stage. You submit documentation with your bid, not after you've won the contract.

Learn More About Our QC Process

FloorScore

LEED-ready

CE Marking

EU import ready

REACH

Per-batch verified

SGS Reports

Same-day delivery

Logistics & Container Planning

Packaging and Container Loading for Tile-Effect LVT

Tile formats pack differently than planks, and the loading math affects your landed cost calculation. Here's what to expect by product type — and how we configure cartons for your destination market.

Dry-Back Tile-Effect LVT

2.5–3.0mm thickness
Container Capacity (20GP) 1,600–1,900 sqm

Square tiles (457×457mm) pack more efficiently than large rectangles (457×914mm) due to carton geometry. We optimize carton dimensions for each tile format to maximize container utilization.

Our logistics team provides exact loading plans with every quotation — so you can model landed cost before committing to an order.

Click-Lock Tile-Effect LVT

4.0–5.0mm with attached pad
Container Capacity (20GP) 800–1,000 sqm

The attached IXPE pad adds thickness, and the click-lock format requires more protective packaging to prevent profile damage during transit.

Profile protection is built into our carton spec — not an afterthought. Click-lock edges are the first thing buyers notice if transit handling is rough.

Market-Specific Carton Configuration

North America

Retail-ready cartons with UPC barcodes, pallet-stacked for direct warehouse receiving.

Europe

Carton dimensions accommodate different racking standards. Multilingual care instructions included.

Humid-Climate Destinations

Extra moisture barrier wrapping for Gulf and Southeast Asia shipments. Port storage in these regions can affect edge quality if packaging isn't specified for it.

Dual-Origin Shipping

Dual-origin shipping applies to tile-effect LVT across our full range. Rayong ships through Laem Chabang for shorter transit to Oceania and Southeast Asia. Changzhou ships through Shanghai for North America and Europe.

Your order routes through whichever facility gives you the best freight cost and delivery timeline — we model both options in every quotation.

Buyer FAQ

Frequently Asked Questions About Tile-Effect LVT

Technical and commercial questions we hear from distributors, specifiers, and private-label buyers — answered with the detail you need to make sourcing decisions.

What causes LVT tile to curl at the edges after installation?

Edge curl in tile-effect LVT is almost always a dimensional stability issue in the core — the vinyl substrate responds unevenly to temperature changes, and the edges lift or bow. The risk increases with tile size: a 457mm tile has more surface area to expand than a 305mm tile, so the forces at the edge are greater.

We control this through core formulation (optimized plasticizer ratio for thermal stability) and post-production heat-cycling tests on every batch.

Evaluating suppliers? Ask for EN 434 dimensional stability test results at 80°C — and check whether they test at the actual tile dimensions they sell, not just on small lab samples.

LVT marble vs. porcelain tile: how do I position LVT tile effect for commercial projects?

The positioning is straightforward: LVT marble delivers 80–90% of the visual impact at 30–40% of the installed cost, with zero ongoing maintenance cost — no sealing, no polishing, no grout repair.

For commercial project bids, the total cost of ownership argument is strong. Property managers care about 10-year floor cost, not just material cost.

LVT Tile Effect
30–40% lower installed cost. No sealing, polishing, or grout repair. Suitable for lobbies, corridors, retail, hospitality.
Porcelain Tile
Higher hardness and heat resistance. Required for heavy industrial or outdoor applications. Higher 10-year maintenance cost.

What slip resistance rating do I need for commercial tile-effect LVT?

R10 (DIN 51130) is the baseline for most commercial interior applications in European markets and is our standard across the tile-effect range.

For wet areas — commercial kitchens, pool surrounds, bathroom floors — specify R11 or higher. We achieve R11 on our textured-finish tile-effect LVT (slate and travertine visuals) through the embossing roller profile, not through surface coatings that wear off over time.

North American markets: Ask us for DCOF (Dynamic Coefficient of Friction) test results — we test to ANSI A326.3 for commercial specification.

R10 — Standard Commercial R11 — Wet Areas

Can I order tile-effect LVT with an SPC rigid core instead of a flexible PVC core?

Yes — and for large-format tiles, we recommend it. Our click-lock tile-effect LVT uses an SPC rigid core (stone-polymer composite) rather than a flexible PVC substrate.

Better dimensional stability in large formats
Stronger click-lock engagement
Superior performance over minor subfloor imperfections

Dry-back tile-effect LVT uses a flexible core because it's bonded directly to the subfloor with adhesive — the subfloor provides the dimensional stability. If you're building a click-lock tile-effect collection, SPC core is the spec that prevents the gap and curl complaints that plague flexible-core large-format tiles.

What is the MOQ for custom stone décors in tile-effect LVT?

Standard stone décors from our existing library start at 1,000 sqm per SKU. Custom décor development — new marble vein patterns, custom concrete colorways, exclusive terrazzo chip configurations — typically starts at 2,000–3,000 sqm per SKU for the initial order.

The MOQ reflects the print cylinder cost and setup time. For subsequent reorders of the same custom décor, MOQ drops back to 1,000 sqm because the cylinder is already made. We keep your custom cylinders on file indefinitely.

1,000
sqm / SKU
Standard library décors & reorders of existing custom cylinders
2,000–3,000
sqm / SKU
New custom décor development — first order only
Cylinder Retention
Your custom cylinders kept on file indefinitely
Request Samples

Start with Samples — Stone Visuals You Can Evaluate in Hand

Tile-effect LVT is a product where samples matter more than spec sheets. The print quality, surface texture, and gloss level of a marble or concrete visual need to be seen and touched — no product photo or specification table replaces holding the actual tile against your project reference materials.

Tile-effect LVT stone visual samples laid out for evaluation against project reference materials

Tell Us What You Need

Share your target market, the stone visuals you're interested in, and whether you need click-lock or dry-back format.

Production Samples — Not Marketing Samples

We'll send production samples within 7 days — the same tiles that ship in your containers, not marketing samples made on a different line. Evaluate print realism, surface feel, click engagement, and edge quality against whatever you're currently sourcing.

Scale From a Trial Order

Most new tile-effect partnerships start with a 1,000 sqm trial order across 3–4 stone décors. Test sell-through in your market, gather feedback from your contractor customers, then scale the collection based on what moves. We have the capacity and the décor range to grow with you.

What to Evaluate When You Receive Samples

Print Realism

Depth, variation, and fidelity of the marble or concrete visual under different lighting conditions.

Surface Feel

Texture register, emboss depth, and gloss level matched to the stone visual.

Click Engagement

Lock tightness, gap consistency, and ease of installation for click-lock format tiles.

Edge Quality

Squareness, bevel consistency, and cut finish across the tile perimeter.

Contact Us Directly

Reach our sales team by email or WhatsApp. Tell us your target market, preferred stone visuals, and format requirements — we'll respond within one business day.

Production samples dispatched within 7 days of confirmed request. Trial orders from 1,000 sqm.

7-Day Sample Dispatch

Request Tile-Effect LVT Samples & Pricing

Use the contact form to specify your stone visual preferences, format (click-lock or dry-back), and target market. We'll confirm your sample request and include current FOB pricing with the shipment.

  • Same production tiles — not marketing samples
  • 3–4 stone décors per sample set
  • Trial orders from 1,000 sqm available
  • Scale collection based on sell-through data
Request Samples & Pricing