Wood-Look LVT Flooring — The Volume Line
LVT wood flooring in oak, walnut, hickory, and ash — the décor category that moves the most volume for our distribution partners worldwide.
Available in light, mid-tone, and dark colorways with grain textures from smooth satin to hand-scraped. Click-lock and dry-back formats, 2mm–5mm thickness, wear layers from 0.2mm to 0.7mm. Produced on our own calender lines in Changzhou and Rayong.
What Wood-Look LVT Does for Your Product Mix
Wood grain LVT flooring is the single highest-volume subcategory in luxury vinyl tile. Not because it's exciting — because it's what your customers reorder.
Oak in three shades, walnut in two, a hickory and an ash to round out the range, and you've covered the décor preferences that account for 60–70% of residential vinyl flooring sales in most markets we ship to.
Continuous Production on Core SKUs
We keep our most popular wood-look décors in continuous production. That means your reorders pull from active inventory rather than waiting for a new print run to be scheduled, approved, and queued. For your supply chain, continuous production on core SKUs translates to shorter lead times and fewer stockout gaps on your best sellers.
We learned early on that running wood-look décors in campaign batches — produce a big run, then switch to something else — created exactly the kind of reorder delays that push distributors to dual-source. Continuous production solved that.
Where this line sits relative to our other LVT collections: wood-look is the mid-catalog workhorse. It doesn't carry the premium pricing of our luxury LVT line or the specialty-margin positioning of geometric LVT. It carries volume. If you're building or expanding an LVT catalog, wood-look is where you start because it's where your sell-through is most predictable.
Predictable Reorder Cycles
Wood-look is what your customers reorder. Predictable sell-through means predictable purchasing — easier inventory planning for your team.
Active Inventory, Not Print Queues
Core SKUs stay in continuous production. Reorders ship from live stock — no waiting for a new run to be scheduled and approved.
Mid-Catalog Anchor
Not the premium tier, not the specialty margin play — the volume foundation. Build your LVT catalog here first, then layer in luxury and geometric lines.
60–70% of Residential Sales
Wood-look décors account for the majority of residential vinyl flooring sales in most markets we ship to. The demand base is broad and stable.
Décor Range and Colorway Strategy
We produce wood grain LVT flooring across four species families and three tonal ranges. The species aren't just visual labels — each one has a distinct grain structure, knot pattern, and color variation that affects how the product is perceived at point of sale and which end-use segments it sells into.
Best Seller
Oak — The Broadest Family
The universal seller. Works in every market, every application, every price tier.
Blonde, natural, whitewashed — dominates Northern European & Oceanian markets
Honey, classic, warm grey — the universal seller across all markets
Smoked, espresso, charcoal — strong in contemporary residential
If you're testing a new market with a limited SKU count, mid-tone oak is your safest first order.
Walnut — Warm & Rich
Runs warmer and richer than oak, with more pronounced grain contrast. North American buyers pull walnut harder than any other region.
Fits traditional and transitional interior styles dominant in U.S. & Canadian renovation
Works in both residential and light commercial settings
Primary demand: North America — traditional and transitional interior styles.
Premium Visual
Hickory — Most Dramatic Grain
Wide variation between heartwood and sapwood tones, heavy grain movement, visible knot features. Commands a slight premium at retail.
Heavy grain movement, visible knots — reads as more "natural" at point of sale
Textured surface variant with enhanced tactile character
Visual complexity reads as more "natural" and less "printed" — supports slight retail premium.
Ash — Clean & Contemporary
Tight, straight grain with minimal knot variation. Reads as clean and modern — strong in Scandinavian-influenced and minimalist interior styles.
Almost white-blonde — dominant in Nordic, Japanese, and Australian contemporary markets
Cool-toned, pairs with white walls and concrete finishes — strong in new-build residential
Preferred species for minimalist and Scandi-influenced interiors across Europe and Oceania.
How We Approach Colorway Strategy
We don't produce every possible colorway — we produce the ones that move. Each décor in our range has been validated against actual sell-through data from distributor partners across at least two markets before it enters the standard catalogue. Slow-moving colorways get retired on a rolling basis.
If you're building a range for a specific market, we can advise on which species and tonal combinations have the strongest track record in that region. We can also produce custom colorways at sufficient volume — typically 5,000 m² minimum per décor for a bespoke print run.
| Species | Light Tones | Mid Tones | Dark Tones | Primary Markets |
|---|---|---|---|---|
| Oak | Blonde, whitewashed, natural | Honey, classic, warm grey | Smoked, espresso, charcoal | All regions |
| Walnut | — | Natural warm-brown | Dark formal | North America, UK |
| Hickory | — | Rustic mid-tone | Dark hand-scraped | North America |
| Ash | Light natural, grey-washed | — | — | Europe, Oceania |
